Most small business owners look to cut costs whenever possible. This is nothing to be ashamed of – in fact, it is probably the way to go. That said, no matter how tempting it may sound, skimping on the look and feel of your brand may come back to haunt you down the line.
Designing a logo in PowerPoint hoping to expand your marketing reach is unlikely to yield any significant results.
Graphic design requires creative experts. Designing a logo by yourself or even purchasing one for $20 off an online logo store is not the same as having your brand’s entire visual identity built and customized according to your needs.
An excellent graphic design agency will use its vast pool of experience to take the best approach when it comes to communicating your services or products to your customer base.
Its designers will know what your strongest competitors are doing because their market research team will supply them with the necessary information. They will also take your entire digital marketing strategy into consideration and create an array of highly creative solutions for you to choose from.
No matter how creative or driven you are, you’ll have your work cut out for you trying to compete with a team of dedicated marketing and design professionals.
4 Reasons to Hire a Graphic Design Agency
We talked to our friends from a leading design agency in Chicago and decided to condense everything they told us into a list of four reasons why you should hire a graphic design agency for your business. Take a look!
1. It Saves You Money in the Long Run
As funny as this may sound, hiring professionals to take care of your design needs will save you money over the long term. Think about it — how often do companies change their visual identity?
If you have a highly skilled team of people designing your logo, it will likely be an asset for your business throughout its existence. On the other hand, a poor design may have a prolonged detrimental effect.
Doing your branding yourself or hiring an amateur freelancer could be a costly mistake. Unless you’re fortunate and strike gold despite the odds, you’ll probably end up having to rebrand sooner rather than later.
You might be thinking: “So what? I’ll give it a shot first, and if it ends up not looking great, I’ll get a professional agency to do it.” This approach makes sense in theory, but you’ll have to test out your design before knowing if it works. That means not only working the visual identity into your website and online materials but also printing it on stationery and your vehicle fleet (even though it may only consist of one or two cars at the moment).
If it ends up being a bust, you’ll have to do all that work from scratch, and that means extra costs you could and should have avoided.
Paying for a top-notch design agency the first time around may look expensive at the moment, but we promise you, it will be a lot cheaper than paying for sub-par design over and over. And that’s not even factoring in the detrimental impact to your brand image and all the time wasted rebranding.
2. It Is Much More Efficient
A graphic design agency will have all the right tools for the job, which means efficiency will be through the roof. Their day-to-day experience enables these professionals to use the most effective printing methods available and choose the perfect paper lamination, weight, and size, as well as the exact number of pages you’ll need to keep costs to a minimum.
Crucially, professional graphic designers will always use the appropriate software, preempting any printing issues. When the time comes to deliver press-ready graphics to a top-of-the-line printer, PowerPoint logo designs often don’t cut the mustard; you won’t have to worry about that here.
There’s also the matter of making your website future-proof and scalable, and hiring a dedicated team of pros will take care of that as well. They will likely teach you how to use the tools necessary to make minor adjustments and upload website content yourself. It can be costly and time-consuming to return to the design agency for every content upload, and both you and the designers will want to avoid that.
In short, hiring a graphic design agency will cut costs and make the process of building and maintaining your website more efficient. A top-level design may be somewhat of an investment early on, but it is almost guaranteed to stand the test of time.
3. It Offers You a Fresh Perspective
As a small or medium business owner, you likely know every aspect of your business inside and out. No one in this world knows your company better than you. However, it’s not always easy to convey that knowledge into a visual format.
Building a visual identity for your business is not unlike arguing with your spouse sometimes — you know what you want to say; you just don’t know how to say it.
This is where a graphic design team comes in, or a marriage counselor, if you’re still stuck on the metaphor. Sitting down with the former will give you a fresh perspective on the business you know so well. The team’s job is to take all your ideas and knowledge and create a brand identity that will resonate with your prospects.
A brainstorming session with the design agency’s experts will help channel your thoughts and help you make informed decisions about the marketing strategy you wish to pursue. This will help point you in the right direction and focus your attention on what exactly makes your business special.
As unnecessary as it often seems, an outsider’s input can be crucial, especially if it is input from someone who knows how to communicate your message to its intended audience.
4. It Brings Results
The last and perhaps most important reason to work with a graphic design agency is that it works. A good design converts: there are no ifs, ands, or buts about it.
Let’s not forget that you’re not hiring a group of professionals simply because you want your branding materials to look good. The fact that you’ll enjoy your company’s visual identity is just a side effect and a great one at that, but you’re hiring a design agency to convert more prospects and retain more customers.
Working with a graphic design agency will help you reach your goals faster. A well-designed website will compel your audience to spend more time on it and end their buyer’s journey with a purchase. It will guide your users through the process.
But graphic design isn’t just about how your website looks. There are tons of other promotional materials that it will affect, including brochures, catalogs, billboards, etc.
Having a top-shelf visual identity will help you reach more people and convert more leads into long-term customers. It will also make it easier for satisfied customers to recommend your business to their associates, friends, and family members.
The bottom line is that hiring a graphic design agency will produce a significant increase in your income.
Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.
Editor at Digital Strategy One.
She is also a passionate writer and loves to explore new, innovative and digital news.
In her spare time, she is an eco-activist.